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Ecommerce Need Best Practice
Ecommerce must have adequate operational processes as well as
clear terms and conditions to avoid the sort of high profile
pricing mistake experienced by Amazon.co.uk a few months back.
Ecommerce Amazon Pricing Error Highlights Value of
Emergency Procedures
Amazon.co.uk, the online retailer accidentally advertised
a £200 HP handheld computer for less than £8.
Hundred of Ecommerce customers purchased the item, forcing the
site to close for nearly an hour. All orders were cancelled
because the company was protected by terms and conditions that
stated its contracts are not binding until an order is despatched
But Ecommerce need more than just clearly worded contracts. It's just
as important to have appropriate procedures that prevent errors
cropping up, and to contain them when they do.
Another consideration is how the online order confirmation
process works. For a contract to come into effect, a customer needs
to make an offer to the Ecommerce retailer, who then needs to accept it.
For Ecommerce, the acceptance is typically an email sent at a certain
point in the order process. "A binding contract is only
formed when the Ecommerce retailer confirms that it will accept the
order and deliver the goods"
Once the Ecommerce management team have the correct procedures,
they still need to react appropriately when incidents occur.
Amazon's reaction, informing Ecommerce customers that no
contract exists before it confirms that it is despatching
their order, was probably the best route to follow.
Ecommerce Tip For Avoiding Errors
- Ecommerce must: Have a clear terms and conditions available online.
- Ecommerce must: Create binding contracts only when goods are despatched.
- Ecommerce must: Set up automated software checks on product pricing.
- Ecommerce must: Put procedures in place to correct errors.
- Ecommerce must: React appropriately when problems arise.
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